This week on Media Bistro's blog, Unbeige, contributor Stephanie Murg talks about "Seven Questions for Event Design Master David Stark" and his unique style in event design. The post goes on to discuss David's latest creation, WOOD SHOP. For this production, he combined with Nina Freudenberger's Haus Interior in New York.
David has taken things such as "Post-Its, paint chips, bundled newspapers" and recreated them into masterpieces that brides can use as in their weddings or others can use as decoration pieces for events and around the home.
Here is a sample of his reused and wooden wonders:
Personally, I didn't know that there was such a thing as "event design," but apparently it's just as intricate as designing a layout spread or making a painting.
This is one of David's responses that stood out to me the most and described the process of "event design":
"We make sure that the planning process, the logistics, and the flow are as buttoned up as possible so that our clients don’t need to worry about a thing, and at the same time, we create environments that elevate party décor to the realm of installation art. Thus, my art background really does inform my work today. I don’t see any real difference between making a painting, creating an event, or designing products. My approach is always the same: make art."
This blog shows how a designer can take a simple material and turn it into true pieces of art. His designs are all very playful and cutesy and would make any event's decorations look unique and original. I loved that these decorations were created and designed out of things you would never expect. Personally, I'm a huge fan of recycling and reusing items to make into something else.
If you are interested at all in event planning or even decorations, this blog post is a must-see.
Ha! I can't get over the "Wood you be mine," I think it's adorable! I love all things recycling and natural as well - I checked out the blog. David had some awesome stuff to say about event designing, and I think it's an interesting take on the world of design. I do think that all forms of art and all types of artists are very related in the sense that we are all inspired to create by something that is personal to us (whether or not we are aware of it at the time). I think that we (meaning magazine design journalists) are a bit more constrained in our form of art however. Especially if you go to work at a large corporate magazine, you have certain restraints about what you may and may not do. Unfortunately, these rules and regulations can be a bit hard to follow and still convey the meaning that we intended. *sadly...
ReplyDeleteI agree with Whitney. I love the "Wood you be mine" design. And I especially agree that we are all connected by our need to create things that are personal to us. And yes, our publications constrain us, just as Jen Rowe pointed out at the VOX meeting today. But I think it is our job as designers to step it up and fight these constraints. It reminds me of my dad's poker lessons..."Minimize your losses and maximize your gains." For me this means, trying to focus on our covers and features, and embracing the constraints of all the other stuff.
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